Use these tools to help promote an infection prevention/IIPW activity in your healthcare organization or community:
- Download the IIPW 2015 promotional toolkit. Check back in August for the 2016 promotional toolkit.
- Download our infographic posters and logos and web buttons
- If you plan on taking photos for IIPW, don’t forget to sign the photo release form.
Gear up for IIPW
Celebrate IIPW with new “IPs Rock” merchandise. There is something for everyone: t-shirts, mugs and tumblers, balloons, pens, bags and totes, and more! View available merchandise that never goes out of style.
International Infection Prevention Week (IIPW)
IIPW, part of the Infection Prevention and You campaign, helps patients, families, and healthcare professionals better understand their role in preventing infections
Join your friends, family members, and healthcare colleagues in celebrating International Infection Prevention Week (IIPW), October 16-22, 2016. IIPW, which takes place the third week of October each year, raises awareness of the role infection prevention plays to improve patient safety.
This document includes the tools for you to advocate and promote IIPW, the materials to give infection prevention special visibility, and the locations for conversations about why infection prevention matters. Explore these resources and incorporate them in your IIPW celebration and activities.
History of IIPW
Established in 1986 by President Ronald Reagan, APIC has spearheaded the annual effort to highlight the importance of infection prevention among healthcare professionals, administrators, legislators, and consumers. Each year, IIPW is celebrated the third week of October.
Over the years, this week of recognition has vastly expanded to every corner of the globe, including Australia, the United Kingdom, the Middle East, and Southeast Asia. As the reach of IIPW widens, more patients benefit from safer healthcare practices and reduced threat of healthcare-associated infections.
APIC’s mission is to create a safer world through prevention of infection. The association’s more than 15,000 members direct infection prevention programs that save lives and improve the bottom line for hospitals and other healthcare facilities. APIC advances its mission through patient safety, implementation science, competencies and certification, advocacy, and data standardization. Visit APIC online at apic.org. Follow APIC on Twitter and Facebook.
The 2015 theme for International Infection Prevention Week is Promoting engagement between patients, visitors, and healthcare professionals around infection prevention. This year APIC wants to help patients and care providers talk to each other about infection prevention.
APIC has a range of activities for healthcare professionals, patients, and families to open a dialogue about patient safety. Use these resources this week and 365 days a year. We will be updating those pages with new activities as they become available.
The infection prevention pledge: Infection prevention starts with me
APIC has created two online pledges (for healthcare professionals and patients and families) as a public display of advocacy for infection prevention.
- The patients and families pledge focuses on hand washing, getting appropriate vaccinations, including for influenza, asking questions about your care, and not requesting antibiotics when they are unnecessary, among other topics.
- The pledge for healthcare professionals focuses on hand washing, using personal protective equipment, getting appropriate vaccinations, including for influenza, practicing safe injection techniques, and getting to know an infection preventionist.
Clean hands stop germs
Based on focus group research with Consumers Union and healthcare providers at a large hospital in Virginia and the APIC Communications Committee, APIC has developed new resources to help patients and providers talk to each other about infection prevention. Learn more.
New this year, these materials are designed to spur dialogue between patients and families and healthcare professionals. APIC would like to encourage patients to speak up regarding their care and become active participants in stopping the spread of infection. Download and share APIC’s new clean hands stop germs stickers, decals, and posters.
Because hand hygiene is one of the most direct ways to begin a conversation about infection prevention, APIC Communication Committee and staff have created some simple slogans and materials on this topic to help get the dialog started. This artwork highlights the following messages:
- Clean hands stop germs. Ask us if we washed.
- Clean hands stop germs. Ask how you can help.
- Clean hands stop germs. Ask if you have questions.
Instead of having IIPW mentioned on social media now and then, the Thunderclap app collects all posts and tweets and publishes all of them in the very same moment. This is an effective way to spread key messages to as many people as possible because gathering and publishing all of the posts at the same time enables a campaign to break through the “noise” of general news.
Anyone can join APIC’s clean hands stop germs Thunderclap campaign and “donate” a Tweet or Facebook post to stop the spread of germs. On October 19 at 12 p.m. 174 participants sent out our message to 485,287 people!
- Join our Thunderclap via Twitter, Facebook, and/or Tumblr, and invite your friends and followers to do the same.
- On October 19 at 12 p.m. EDT, you’ll see the message shared simultaneously on everyone’s social media.
On Wednesday, October 21 at 12 p.m. EDT/9 a.m. PDT the American Hospital Association and the APIC hoste a Twitter chat using #IIPWChat to discuss the important roles that patients, families and healthcare professionals play in preventing the spread of infection. Topics that will be discussed include hand washing, vaccinations, particularly for influenza, and use of antibiotics. Follow @APIC on Twitter to join the chat.
Polls and quizzes
Lighten up your day by taking our quiz to find out what germ best matches your personality. Ever wonder if your views are similar to your peers’? Take our polls and quizzes to find out where you stand! Post your germy results on your social media pages and help others learn more about common germs and infections.
Infection prevention eCards
Brighten a colleague’s day with an infection prevention eCard to thank them for washing their hands (for the 100th time). It’s easy: just choose the image you want to send, fill out the contact fields, add a personalized message, and hit send.
Get social with APIC
APIC is committed to spreading knowledge and preventing infections. What better way is there to spread information about germs than going viral on social media? APIC has created social media memes for you to share on Facebook and Twitter.
Sample social media posts
This year for IIPW, we want you to join the conversation on social media. APIC has prepared sample Facebook and Twitter posts that you can use at any time leading up to or during IIPW (October 18-24, 2015). We also encourage you to create your own posts.
Don’t forget to tag APIC and use the appropriate hashtags: #infectionprevention or #IIPW.
Additionally, you can share APIC’s Facebook posts and retweet APIC’s tweets during this week.
Sample Facebook posts
- International Infection Prevention Week (#IIPW) is October 18-24 this year. One week of recognition, 365 days committed to infection prevention. Learn more about how you can stay safe from infections. www.apic.org/InfectionPreventionandYou
- Do you know how to stay safe from infections while in healthcare facilities? Be an empowered patient. “Like” the APIC’s Infection Prevention and You page and learn how. www.facebook.com/APICInfectionPreventionandYou
- Scary but true: According to the CDC, approximately 1 in 25 hospitalized patients will contract a healthcare-associated infection (HAI). About 75,000 patients who have an HAI will die during hospitalization. The good news: Patients can help to prevent them. “Like” the APIC’s Infection Prevention and You page and learn how. www.facebook.com/APICInfectionPreventionandYou
- International Infection Prevention Week (#IIPW), October 18-24, celebrates the importance of infection prevention and patient safety. Raise your voice and spread the word that everyone plays a role in #infectionprevention. www.facebook.com/APICInfectionPreventionandYou
- Clean hands stop germs. Donate a Tweet or Facebook post to APIC’s Thunderclap campaign. On October 19 at 12 p.m. EDT, you’ll see the message shared simultaneously on everyone’s social media. https://www.thunderclap.it/projects/30984-clean-hands-stop-germs
- Join APIC and the American Hospital Association for a Twitter chat on Wednesday, October 21 at 12 p.m. EDT/9 a.m. PDT to discuss the important roles that patients, families and healthcare professionals play in preventing the spread of infection. Use the hashtag #IIPWChat to join the conversation.
- APIC has polls and quizzes available to test your infection prevention knowledge. Challenge your friends and colleagues to a battle of the germy wits. http://consumers.site.apic.org/get-social-with-apic/polls-and-quizzes/
- Clean hands stop germs! Together, we can help make it easier for patients and care givers to talk about hand hygiene and infection prevention. Download, use, share, and have fun with these during International Infection Prevention Week Oct 18-24 and beyond! #IIPW http://consumers.site.apic.org/get-social-with-apic/clean-hands-stop-germs
- Think you are smarter than a 5th grader about #infectionprevention? Test your germ IQ with these quizzes from @APIC – http://consumers.site.apic.org/get-social-with-apic/polls-and-quizzes/
Sample Twitter posts
Please use the hashtag #IIPW in your tweets.
- Clean hands stop germs! Learn more and prevent #infections – http://professionals.site.apic.org/get-social/clean-hands-stop-germs/ #IIPW
- Pledge your support for International Infection Prevention Week Oct 18-24 #IIPW @APIC – http://consumers.site.apic.org/get-social-with-apic/preventing-infections-starts-with-me/
- Check out these cute eCards for #infection prevention week from @APIC: http://consumers.site.apic.org/get-social-with-apic/send-an-infection-prevention-ecard/
- #Infection prevention is something we can all agree on! Take the pledge to keep the germs at bay! #IIPW @APIC – http://consumers.site.apic.org/get-social-with-apic/preventing-infections-starts-with-me/
- Don’t be THAT GUY. Get your flu shot! #IIPW @APIC – http://consumers.site.apic.org/get-social-with-apic/
- Think you are smarter than a 5th grader about #infectionprevention? Test your germ IQ with these quizzes from @APIC. http://consumers.site.apic.org/get-social-with-apic/polls-and-quizzes/
- Flex your infection prevention muscles with these quizzes. #IIPW http://consumers.site.apic.org/polls-and-quizzes/
- Do you know who infection preventionists (IPs) are and how they keep you safe? http://consumers.site.apic.org/healthcare-settings/know-about-infection-preventionists/
- Sign our #infectionprevention pledge for healthcare professionals http://professionals.site.apic.org/get-social/preventing-infections-starts-with-me/
- Sign our #infectionprevention pledge for patients and families http://consumers.site.apic.org/get-social-with-apic/preventing-infections-starts-with-me/
- Clean hands stop germs. Join @APIC’s Thunderclap campaign. #handhygiene https://www.thunderclap.it/projects/30984-clean-hands-stop-germs
- What role can patients play in #infectionprevention? Learn more during #IIPW Oct. 18-24 www.apic.org/IPandYou
- #Infectionprevention starts with you, but it takes a team to protect patients. #IIPW Oct. 18-24 www.apic.org/IPandYou
- Think you know the top things patients can do to prevent infections? Test your #infectionprevention knowledge www.apic.org/IPandYou
- #IIPW, Oct. 18-24: One week of recognition, 365 days committed to #infectionprevention www.apic.org/IPandYou
- Show your support for #infectionprevention by participating in #IIPW! www.apic.org/IPandYou
- Patients are essential members of the healthcare team. Learn more during #IIPW #infectionprevention Oct. 18-24 www.apic.org/IPandYou
- Get everyone on board with #infectionprevention – include patients #IIPW www.apic.org/IPandYou
Sample newsletter copy
The theme of IIPW 2015 is engaging patients and families
To expand on the multiyear education and awareness campaign Infection Prevention and You, the Association for Professionals in Infection Control and Epidemiology (APIC) has developed new promotional materials to help patients and families feel comfortable asking about hand hygiene and help prevent the spread of infection. “Clean Hands Stop Germs” artwork is released in conjunction with International Infection Prevention Week (IIPW), October 18-24. Download and share stickers, decals, and posters with patients and families.
International Infection Prevention Week (IIPW) is October 18-24
Sponsored by the Association for Professionals in Infection Control and Epidemiology (APIC), IIPW focuses attention on actions consumers and healthcare professionals can take to keep patients safe. Visit APIC’s Infection Prevention and You websites for consumers and healthcare professionals to take a patient safety pledge, download new ‘Clean hands stop germs‘ materials, send an eCard, and share germ-themed polls, quizzes, and memes. Join the Twitter chat on October 21 at 12 pm ET using #IIPWChat and contribute to the Thunderclap scheduled for October 19.
Clean Hands Stop Germs
This year for International Infection Prevention Week, October 18-24, the Association for Professionals in Infection Control and Epidemiology wants to help patients and care providers talk to each other about infection prevention. Promoting engagement between patients, visitors, and healthcare professionals around infection prevention is the 2015 theme. Because hand hygiene is one of the most direct ways to begin a conversation about infection prevention, APIC has created some simple slogans and materials on this topic to help get the dialogue started.
This new artwork comes in a variety of stickers and fliers with the following three messages:
- Clean hands stop germs. Ask us if we washed.
- Clean hands stop germs. Ask how you can help.
- Clean hands stop germs. Ask if you have questions.
Learn more at www.apic.org/infectionpreventionandyou.
[NAME OF ORGANIZATION] partners with APIC to celebrate International Infection Prevention Week (IIPW)
In recognition of the importance of infection prevention and the role consumers can play to stay safe when they visit a healthcare facility, [NAME OF ORGANIZATION] has partnered with APIC to promote International Infection Prevention Week (IIPW), October 18-24.
To celebrate IIPW and this year’s theme of engaging patients and families, APIC has expanded the resources and activities for both patients and healthcare professionals found on the “Infection Prevention and You” website (www.apic.org/infectionpreventionandyou). The campaign features new informational materials to encourage dialogue between patients and healthcare professionals regarding hand hygiene.
[NAME OF ORGANIZATION MEMBERS] are encouraged to visit the “Infection Prevention and You” website, share the infographic, and “Like” the “Infection Prevention and You” Facebook page (www.facebook.com/APICInfectionPreventionandYou). Include #IIPW in tweets, and follow @APIC on Twitter to learn more.
On October 21 at 12 p.m. EDT/9 a.m. PDT, the American Hospital Association and APIC will host a Twitter chat, which will focus on the role that patients can plan in preventing infections, including influenza vaccinations, hand washing and the importance antibiotic resistance. To participate follow the hashtag #IIPWChat.
Established in 1986 by President Ronald Reagan, APIC has spearheaded the annual IIPW effort to highlight the importance of infection prevention among healthcare professionals, administrators, legislators, and consumers. It is now formally recognized in many areas around the world including the U.S., Australia, the United Kingdom, the Middle East, and Southeast Asia. As IIPW expands, more patients benefit from safer healthcare practices and reduced threat of healthcare-associated infections.
Sample press release
[INSERT APIC CHAPTER LOGO
OR ORGANIZATION LOGO HERE]
Contact: [INSERT LOCAL CONTACT]
[INSERT PHONE NUMBER]
[INSERT EMAIL ADDRESS]
[INSERT LOCAL APIC CHAPTER OR ORGANIZATION NAME] supports International Infection Prevention Week
[INSERT CITY], October [INSERT DATE], 2015 – To spread the message that everyone plays a role in infection prevention, [NAME OF ORGANIZATION OR LOCAL APIC CHAPTER] is proud to support International Infection Prevention Week (IIPW), which occurs globally October 18-24.
“Patients and families play an important role in infection prevention and we are proud to highlight ways in which they can be engaged during International Infection Prevention Week,” says [ORGANIZATION SPOKESPERSON].
The 2015 IIPW theme is engaging patients and families in the prevention of infections. Patients and families play a critical role in preventing the spread of infection. And to help foster an open environment for conversation, APIC created informational materials titled “Clean Hands Stop Germs.” This is available in several formats on the “Infection Prevention and You” website www.apic.org/infectionpreventionandyou.
To emphasize that everyone plays a role in infection prevention, APIC has downloadable and shareable educational resources and activities available for both consumer and healthcare professionals. Materials include information on timely infection prevention topics. The “Infection Prevention and You” website is accessible here: www.apic.org/infectionpreventionandyou.
Local IIPW activities that are planned include: [INSERT SUMMARY OF ACTIVITIES AND DETAILS]
“We want those in our community to feel engaged in infection prevention and will be hosting several special events. Infection prevention is everyone’s business,” said [SPOKESPERSON]. “The best way that patients, family and visitors can help stop the spread of infections is by cleaning your hands and asking everyone around you to do the same. Hand hygiene is critical in saving lives.”
IIPW raises awareness of the role infection prevention plays to improve patient safety and promotes the belief that everyone plays a role in infection prevention. Established in 1986 by President Ronald Reagan, APIC has spearheaded the annual effort to highlight the importance of infection prevention among healthcare professionals, administrators, legislators, and consumers. It is now formally recognized in many areas around the world including the U.S., Australia, the United Kingdom, the Middle East, and Southeast Asia. As IIPW expands, more patients benefit from safer healthcare practices and reduced threat of healthcare-associated infections. Learn more about IIPW on Facebook and Twitter (#IIPW).
# # #
Would you like to host an infection prevention activity but need ideas to implement it? Look no further. We have creative and fun ideas here.
Activities for community engagement
Empower everyone in your community in infection prevention. Here’s how.
Activities for healthcare professionals engagement
Empower all healthcare professionals in infection prevention. Here’s how.
Media how-to guide
If you’re planning an event to celebrate IIPW, we have provided some tips to help you publicize your event through the local media.
Newspapers: Pay attention to what the newspaper covers and which reporter writes about healthcare. For daily stories, deadlines for reporters to hand in their stories are usually from 5 p.m. on. So be sure to get important news to the paper well before then. For in-depth feature stories, deadlines will be longer.
Calendars: Use a newspaper calendar column to alert readers to your events. These can be found not only in newspapers but in local newsletters, in community and religious organization bulletins, and on local radio and TV. When calling, ask for the person who handles community calendars.
Television/camera crews: If you want to invite a camera crew to your event, we recommend that you contact the assignment desk first and ask to speak with the assignment editor/producer—they usually assign camera crews to local events. Keep in mind that it is difficult to get a camera crew to show up at your event on the weekend because of reduced staff.
Radio: Radio is an excellent way to reach large numbers of people. Pitch your spokesperson to join the morning or evening show to promote your local event.
Media list: First, make a list of the media in your local city who you think might be interested in your story or event and their contact information (name, beat, phone number, fax number, and email). As you know, email is a very common method of communicating these days but sending a fax is not unheard of. It is important you approach the right reporter or editor. You can often find lists of staff and their responsibilities on the publication or outlet’s website, usually under “About Us” or “Contact Us.” Or you can call the main telephone number and say, “I need to talk to a reporter about attending a local event on infection prevention. With whom do you think I should speak?”
Press release: The press release serves as a prototype story already written for the reporter. Typically, journalists will use the release as an outline. However, at smaller papers, they may also print your release with only minor edits. Email or fax the release to reporters on your media list along with your pitch letter. We have included a sample press release in this toolkit.
Pitch letter: A pitch letter is a way to grab the reporter’s attention. Send a pitch letter via email (often sent with a press release). Written as a short, punchy, bulleted version of a press release, the pitch letter often contains statistics, if applicable, and supporting evidence for your story, listing who is available for an interview. Sending a pitch letter is usually an early step in reaching out to a reporter to determine their interest. Be sure to come up with a short, descriptive subject line that will capture the reporter’s attention. Double check your pitch email for mistakes before pressing the send button.
Media alert: If you want media to cover your event, use a media alert to drive attendance. Media alerts are short and highlight important information such as who, what, where, when and why. You can easily draft a media alert using language from your press release. These are typically sent two or three days prior to your event and should be sent to all media on your list.
Pitch calls: When contacting reporters via telephone, it is important not to call when they are on deadline (4 p.m. and after). It’s possible you may get no more than 60 seconds. Boil your pitch down to three sentences that you write down first and which you can expand on if the reporter shows interest. It’s likely a reporter will be noncommittal and ask for more information.
Spokespersons: Determine who your chapter spokesperson(s) will be, should the media want to speak with an expert or a chapter representative. Have on hand a brief biography for each spokesperson summarizing their experience.
Backgrounder/fact sheet: If a reporter shows interest in your pitch, it is always good to have background documents that you can send to them providing more information (if applicable). The backgrounder or fact sheet is a one to two page document summarizing your topic.
Congratulations! You’ve gotten the media interested. Here are tips on how to prepare for an interview with a reporter.
Go over your objectives for the interview again. Memorize your talking points. Anticipate tough questions and your responses.
Find every opportunity to emphasize your key messages. If the interviewer does not ask a question that lets you do this, bring it up yourself in a tactful way.
Talk in short, quotable sentences. Give the reporter time to digest and take notes.
Use real examples and anecdotes. Think of a couple of obviously quotable things to say. (“Taking on healthcare issues is like waking up a hibernating bear.”)
If you lie or exaggerate, your credibility is shot, and everything you said will be in doubt.
Use familiar terms and not jargon—speak to the average viewer or listener. Even if the reporter is an expert on your issue, his readers are not.
When offering to get back to the reporter with additional information, do so quickly. Information that comes in after a deadline is useless.
Things to avoid during interviews
Don’t dodge questions
Either answer or say you don’t know but you’ll try and find out. Never improvise. Never lie.
Don’t wait for the reporter to ask the right question
And don’t let him take control of the interview. If he wanders away from the points you want to make, bring him back.
Know when to stop talking
When you have finished your answer, stop. Do not dig yourself into a hole. An old reporter’s trick is to remain silent in hopes this will rattle you and make you continue to talk; increasing the odds you’ll say something you don’t want to.
Unless you trust the reporter implicitly, never go “off the record”
Assume that everything you say can and will appear in print or in quotes. Be careful. Do not say anything that could be turned into a negative and never assume a reporter’s friendliness allows you any liberties to go off message. Remember, once an interview is in a reporter’s notes, they can refer back to it not only for the initial story but in the future.
Never say “no comment”
There is no need. Give an honest reason why you can’t answer. “We haven’t yet worked out our policy on that, so I can’t answer.”
# # #